If your TikTok Live viewer count keeps spiking then collapsing, it’s usually either normal testing waves, a retention leak, or a technical trust issue. Use this practical checklist to figure out which one it is and stabilize your Live.
Hit a wall in your TikTok Live growth? You've likely reached the 'Content Ceiling.' Learn why the strategies that got you to 100 viewers are preventing you from reaching 1,000, and how to pivot.
If you have thousands of followers but single-digit viewers on your Live, you have 'Ghost Followers.' Stop blaming the algorithm and start re-training your audience with this wake-up strategy.