If your TikTok Live stats show 1,000 "total views" but only 5 people stayed, you have a retention problem. This guide breaks down the 3-second rule and the visual hooks needed to turn scrollers into viewers.
If you are a small streamer struggling with inconsistent views and low retention on TikTok Live, you are likely using the wrong strategy. Here is how to shift from "streaming" to "lead generation" to see real results.